crafting your customer persona with a line graph shape of a man and a checklist on a clipboard

Creating Effective Customer Personas: Your Guide to Understanding and Targeting Your Ideal Customer

Jamie Nowak Business Mastery / Digital Marketing Mastery / E-commerce Essentials

What is a Customer Persona? A customer persona, also known as a buyer persona, is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It includes demographic information, behavior patterns, motivations, goals, and challenges. Creating detailed personas allows you to understand […]

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desperate young ethnic female millennial crying on couch and wiping tears

Understanding Customer Pain Points: Improve Customer Satisfaction And Drive Business Growth

Jamie Nowak Business Mastery / Digital Marketing Mastery / E-commerce Essentials

What are Customer Pain Points? Customer pain points are the specific problems or challenges that customers experience during their interactions with a product or service. These pain points can vary widely depending on the industry, the nature of the product or service, and the individual preferences and needs of the […]

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