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Creating a Winning E-commerce Strategy: Key Steps to Success

Jamie Nowak Business Mastery / Digital Marketing Mastery / E-commerce Essentials

Conduct Thorough Market Research Understanding Your Market Market research is the foundation of any successful e-commerce strategy. It involves gathering, analyzing, and interpreting information about your market, competitors, and customers. Start by identifying your target audience. Who are they? What are their needs, preferences, and behaviors? Use tools like Google […]

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crafting your customer persona with a line graph shape of a man and a checklist on a clipboard

Creating Effective Customer Personas: Your Guide to Understanding and Targeting Your Ideal Customer

Jamie Nowak Business Mastery / Digital Marketing Mastery / E-commerce Essentials

What is a Customer Persona? A customer persona, also known as a buyer persona, is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It includes demographic information, behavior patterns, motivations, goals, and challenges. Creating detailed personas allows you to understand […]

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